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👋🏼 I'm Michael Serna

Product Designer • UX/UI Designer • UX Researcher • ☕ Drinker

I design systems that enable people to work, build, and collaborate online.

See PortfolioDesign Process

Companies Trust Me

Stunning UI Design: Modern, Clean, and Impeccably Neat

Experience sleek, captivating interfaces that engage users effortlessly.
Witness world class UX with a creative process behind it by scrolling or swiping down.

SanDisk with Nintendo Switch
Provided delightful interfaces for eCommerce and marketing solutions for solid-state drives, hard drives, and USB flash drives.
Molina Healthcare

Modern mobile UI for patients to seek health aid by registering for an account. Users can contact services such as billing, nurses, and doctors. Minimal viable product created to seek approval from stakeholders.
| View Design Work in Figma |

Western Digital with Sony Playstation 5
Designed sleek landing page in helping hype and promote best selling internal hard drive built exclusively for the Sony Playstation 5. In addition, added support section in installing the device into the console.
Boost Mobile (Legacy)

Boost Mobile is a wireless carrier that offers prepaid cell phone plans with unlimited talk and text, and no contracts or fees. I’ve designed its eCommerce solutions on its homepage, shop page, and other several marketing campaigns.
| View Portfolio |

Doctor.
Doctor.
For patients needs to connect with their doctor. Made for Singapore. Schedule time with a doctor, talk with a doctor, and purchase medicine.
TripAdvisor (Concept Rebrand)
Intuitive interface and elegant UI for seamless navigation and personalized travel recommendations.

World-class UX Design

Intuitive user experience, seamlessly integrated with a sleek, modern interface, meticulously crafted through the Design Thinking Framework to drive high adoption and engagement. 

B2B SaaS application powered by Salesforce and email data for providing sales leaders performance-based ML metrics for informed forecasting which makes a remarkable coaching tool for sales managers to empower team members.

The Design Process

Integrating Generative AI into the world’s #1 streaming application. Custom Smart Lists allow a user to display their content however they want onto the top of their homescreen. Smart, powerful, and effective for all viewers who desire personalization of their content. This is a concept design.

The Design Process

B2B/B2C SaaS application that manage contacts and leads, notifies your profit, and empowers you on a seamless automated sales journey from the palm of your hand. All powered by Salesforce. Available now on the Apple App store and desktop version.

The Design Process

Michael is a designer’s designer. He begins everything he does from the north stars of defining the problem and less is more. He’s very empathetic to the end user and has an uncanny ability to identify gotchas that are just over the horizon. I would recommend Michael to any design team, especially those looking for leadership. Michael is a team player and is open to any idea that elegantly solves the problem.

Jacob Rex

UI Architect, Cirrus Insight

creative product designer

Top-performing professional credited with over a decade of experience in interactive UI/UX design and overseeing entire project life cycle. This include strategy, cutting-edge web and graphic design, architecture, quality assurance testing, and problem-solving while controlling costs and delivering substantial revenue growth in highly competitive business markets.

Photography

Weekday Evenings

7PM -10PM

Weekends

1 PM - 11 PM

Contact

Phone

+(562) 552 2526

Mail

info@michaelserna.design

Address

Riverside, California