1. Plan

Project background and research goals, which are part of the plan’s introduction, and the research questions. When they’re well-crafted, these elements provide a strong base for building the rest of a research plan. The introduction and research questions typically help design teams:

• • Establish overarching research goals

  • Identify who’s affected by the design

  • Define the deliverables that the research should yield

  • Ensure the quality of the research data

2. Conduct the Research

The chart below is a representation of what I do in order to gather the best insights. Data is essential in creating the right app. Many so-called leaders make unwise decisions in thinking how an app is to be designed without relying on UX research and therefore leading to hardly any growth and revenue.

3. Synthesize

The process of analyzing and interpreting raw data collected from various research methods to derive meaningful insights. The goal of synthesis is to identify patterns, trends, and user behaviors that can inform design decisions. This is collecting data, organizing data, analyzing themes (like trends and behavior), and creating personas and user journeys just to name a few.

4. Share

Sharing refers to the practice of communicating and disseminating research findings, insights, and learnings with various stakeholders involved in the product development process. This can include and not be limited to: Communication with stakeholders, reports, documentaiton, presentations, workshops, or recorded media.