Cast Your Vote
A playful, intuitive interface that made in-park voting effortless and fun.About the Project
To celebrate Disneyland’s 70th anniversary, we introduced a magical enhancement to the beloved World of Color nighttime spectacular: a live, in-park voting experience that allowed guests at Disney California Adventure to choose their favorite Inside Out character—culminating in a character-themed addition to the show.
The Problem
There is a desire to give the guests the power to choose what kind of show they want at Disney California Adventure's World of Color. How might we give the guest an interactive experience from their mobile phones in order to achieve a fun and entertaining approach.
The Solution and My Approach
I led the design of a visually engaging and intuitive interface that delighted guests while maintaining seamless integration with the Disneyland app. I ensured the guest experience was both playful and technically sound. In partnership with Pixar, we adhered to strict brand and IP guidelines, ensuring character integrity while delivering an experience that celebrated creativity and user interaction.
Role
Product Designer
QA Tester
Figma Skills
Prototyping
Variables
The Team
Project Manager
Product Manager
Developers
Analytics Team
Architecture Team
Geolocation Team
QA Team
Recognition
Tools
Figma / FigJam
Smartsheet
Jira
Microsoft Office
Adobe Analytics
Duration
5 months
Designed For
iPhone
Android
World of Color Show
Push Notification journey
This flowchart represents the prerequisites for a push notification badge to appear on the guest's phone.
Homescreen Takeover
This flowchart represents the requirements for elements to appear on the Disneyland app. This gives precedence and importance to guests to encourage them to vote. The homescreen displays a card titled, "Show Us Your Emotions" to achieve this. Another scenario that promote a call to action to vote is an entire screen take over at a certain time the guest is on the Disneyland app.
Wireframes
These are some the wireframes that were introduced to the team in order to spark ideas and concepts before jumping into higher fidelity mockups.
Design Iterations
These are conceptual work that was presented to a team of VPs and C-Suite employees at Disney in seeking feedback and approvals.
The design below was chosen from Disney and Pixar executives. Rather than a static voting screen, we designed a whimsical, animated interface that brought the magic of the park into the app. Characters and moods came to life through motion, giving guests a sense of anticipation for how their choice might shape that night’s World of Color show. The approach resonated with executives and audiences alike, showing that a simple, intuitive flow could also be delightful and emotionally engaging.
WORLD OF COLOR PRESENTATION
After you cast your vote in the Disneyland app, the nighttime World of Color show will reflect the results, featuring the character and mood that guests chose most.
Photography
Weekday Evenings
7PM -10PM
Weekends
1 PM - 11 PM
Contact
Phone
+(562) 552 2526
info@michaelserna.design
Address
Riverside, California